JOVANI

Crafted in Italy, Jovani is more than just a brand; it's a philosophy of style that empowers the wearer. The brand seamlessly merges its rich Italian heritage with a modern, edgy sensibility. By pairing elegant designs with bold cuts and unique, hand-woven wool fabrics, each piece is a statement that celebrates the diversity and individuality of those who wear it

PROJECT SUMMARY

Working in close collaboration with the Jovani team, we established a cohesive brand identity, transforming their fragmented presence into a unified luxury experience. We crafted a Fall/Winter '24 campaign to celebrate the unique, hand-woven fur collection

BRAND DEVELOPMENT

Visual Identity, Retail Experience, Packaging, Editorial Design.

A metallic gold gift bag with the brand name JOVANI printed on it, resting on a light-colored surface with a shadow cast on the bottom left. The bag is slightly crumpled at the top.
Photograph of a model with long blonde hair and red highlights, wearing a cream-colored fur vest, with the number 03 and text '[JOVANI AW '24]' on the image.
Fashion magazine spread featuring a model in a cream fur dress and over-the-knee boots, with two additional poses of the same model in different stances.
Two Polaroid photos of models with colorful hair and fashionable outfits, layered over a plain background with the word "JOVANI" at the top.
Multiple white cards with the name 'JOVANI' printed in black, scattered on a black background.
A billboard in an urban park with trees and skyscrapers in the background. It features a woman in a red fuzzy fur outfit sitting on a chair, with text that says "Fall in Love" and "AW 22" and the brand name "Jovani." Two birds are flying in the sky.
Close-up of a fashion magazine featuring a blonde woman in a red dress, along with branded packaging materials for Jovani
Close-up image of packaging labels and tags for a Jovani brand product, including the words 'WOOL BLEND' and 'MADE IN ITALY', with some tags partially covered and a plastic wrapping.
Fashion model in a fluffy cream dress and matching high-heeled boots, posing in a photo studio with a mirror reflecting her image.
Three overlapping white posters on a black background with the text "FALL IN LOVE AW '24," arranged vertically and in white uppercase letters, with small text indicating an invitation only event curated by Jovani.
Interior of a modern space with pink glazed tiles on the walls and floor, featuring a white sign with an embossed animal silhouette in the center.
Modern building with JOVANI sign, glass windows, pedestrian and moving cars in front.
Interior of a modern store with illuminated white shelving, a white curved counter, a person behind the counter, and a large JOVANI sign on a beige stone wall, with a tall vase holding branches on the counter.
A hand holding a transparent JOVANI plastic shopping bag with yellow clothing or fabric inside, against a light and shadowed background.
Motion-blurred person walking past a large framed advertisement of a woman with blonde hair wearing a red fuzzy outfit, against a concrete wall background.
Three stacked cardboard boxes with the name "JOVANI" printed on them, placed on a field of tall, dry grass.

An iconic brand that stirs emotion. That is your destiny

           At our studio we create an exceptional design journey that merges strategy with elegance to create something truly timeless. Every element of our process is design to transcend the ordinary, offering you a sophisticated experience where beauty and purpose exist in perfect harmony

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